Black & Gold Apparel designs detailed street wear with passion for quality.

We value culture, integrity, and most of all quality. Our values are respected in our mastery.

Black & Gold Apparel is based in Murrieta, California, since 2015.


In late 2015, Owner William Jacquet started Black & Gold's journey while deployed in Afghanistan on a defense contract supporting military operations. While William was thinking of a way to manifest his vision of a quality apparel business, the name Black & Gold came to mind as he realized how strong these two colors meant to him and his belief in life (read more on color theory below). His strong desire and will led him to begin working with what he had. He began contacting vendors in order to ship fabric samples to his remote location in Afghanistan to begin the journey. The brand development was created for the next 14 months during his deployment before he returned to the United States. Currently, the intensity of William's strong desire is still igniting the life of Black & Gold Apparel's existence and future endeavors to provide quality to the world in every detail of apparel products.


Black is the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. [William believes all talent in the world begins as a hidden mystery bottled up awaiting to be revealed.]

Gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the color psychology of gold implies affluence, material wealth and extravagance. [William believes in quality, value, and ability to use law of attraction to achieve.]

colors source: http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html